MINTED WEDDINGS
CREATIVE STRATEGY ART DIRECTION VISUAL MERCHANDISING PRODUCT
THE CHALLENGE
Breathe new life into Minted Weddings and cement its place at the top of the premium stationery market in the US without pigeonholing the brand into a dominant style, so every bride feels there’s a design that reflects her vision.
THE OUTCOME
The outcome: we created four suites of images based on distinct forecasted trends, designed to pair with a maximum of wedding looks without sacrificing personality. New printing capabilities were also unlocked through a clever marketing idea which permitted us to put forward higher end products and attract upper TAM customers.
FARM TO AISLE
Rustic style events have been a mainstay in American wedding culture - we endeavored to modernize them by adding trend forward touches like molded butter, raw silk and produce centerpieces.
STUDIO 54 - MOON LANDING
A mix of shiny metallics, desert landscapes and iconoclast cakes, this look has a dose of James Turell for minimalist brides, and disco for more sequin-forward tastes, doing a lot of heavy lifting for all out of the box wedding looks.
DAWN LIGHT
Inspired by the morning after a party at a country estate before anyone has gone to bed, this look represents Minted’s classic and formal segment and is all about loosened black tie and beautiful blown glass stemware.
FLORID FUTURE
This bright look inspired by Sofia Coppola’s Marie Antoinette was creates to accommodate all the coquette designs we forecasted - bows, pearl, lace, etc, as well a more exuberant florals.