Quality Campaign /SECRET MENU
CREATIVE STRATEGY PRODUCT DEVELOPMENT VISUAL MERCHANDISING
In a landscape flooded with AI, design dupes and poor quality materials, it became apparent that as a premium brand Minted needed to create educational content on its printing methods and paper quality.
THE CHALLENGE
THE OUTCOME
Our team partnered with CDB studio to create image and video assets highlighting paper grain and our premium printing techniques (foil, letterpress and engraving). We were able to unlock exclusive premium printing types by creating a ‘secret menu’ that our wedding concierge team is able to offer directly to customers.
